My Whiteground for Victoria Kyriakides blogger project

Creative Director/Styling: Annousa Mela, Directors/Editing: Vangelis Tolias and Giannis Pallis, Assistant Director: Paris Antonakis, Hair/Make up: George Maragoudakis

Once upon a time there was the blogosphere, the Victoria Kyriakides fashion house and its favorite bloggers.

In those four exclusively, me, Nelly Skoufatoglou, Joanna Tsigarida and Elena Pakou asked to create their own visuals for the 2013 preview bridal collection. Those immediately responded and created a custom bridal material with a new online approach of the fantastic classic history of the bridal dress.

The protagonist of my film walks through the city. She is happy.  She smiles and she definitely stands out from the crowd.  She has the fashion habit of mixing the “materials” of her closet. All those have unique flavors, colors and forms that travel in time combining yesterday’s must haves with anything new. Her style…creatively anarchic. Sensitive and expressive as the “scent” of a cool “I do”. She is not afraid. She dares. She is not exaggerating. She balances. And she enjoys playing. With her soul. With her heart. Put your jumper over your sophisticated wings. The jockey hat with your the gown skirt you love. Your severe jacket with the unique mid length creation that fascinates you. Make a collage of yourself on your dress and live that moment forever. I want to share with you my new creation, my “Stand out of the crowd” bridal filming tetralogy.

 From the left: Me with my VK London bridal blazer, Nelly with the VK Manhattan dress, Ioanna with the VK Woodstock dress and Elena with the VK Paris dress.

Backstage creative action!

My favorite vintage magician hat and other vintage items used from the mystyleforecast collection were used for the styling.

And when the film is completed, the bloggers team photo is getting ready … Come with me to an urban walk  in Monastiraki!

Remember…Fashion is fun!

Photography: Christos Arazos/ Make Up: Konstantina Michopanou/ Hair: Renos Politis